Lavender comprises a seasoned team of hoteliers known for their strong organizational, analytical, and technical skills.
Lavender is a team of experienced hoteliers with more than four decades of industry experience, who are adept at working in the fast-paced Revenue Management environment with strong organizational, analytical, and technical skills. We are hospitality at heart, treating each hotel as if it were our own, pricing from an ownership mentality with maximum results.
Our depth of experience spans from industry leading full-service, select-service, and destination resort hotel brands, to luxury condo/hotel complexes, to unique independent boutique hotels, quaint inns, bed and breakfasts, historic hotel destinations, and resorts and hotels of all sizes.
From urban cities, mountain resort destinations and unique small towns, to the Caribbean and Latin America. From established markets to those markets who are “diamonds in the rough” waiting to be discovered, Lavender’s team of hoteliers are ready to analyze demand periods, market dynamics and determine optimal pricing strategies to make your hotel a success. Any Size. Any Destination. Any Property.
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As Vice President of Revenue Management, Cynthia is responsible for developing and executing the revenue strategy for hotels, providing strategic and tactical oversight of the entire revenue generation process including sales, revenue management, and digital marketing. Cynthia plays a critical role in maximizing revenues by implementing data-driven pricing, distribution, and inventory management strategies.
Prior to joining Lavendar, Cynthia brings over 22 years of expertise in revenue strategy and marketing in the revenue management space, having worked with a variety of brands such as Hilton, IHG, Marriott, Sheraton, as well as independent boutique hotels in the San Antonio Market. Most recently, she served as the Director of Revenue Management for a portfolio of full-service properties, where she partnered with leaders at the property level to develop innovative revenue management strategies and ensure they were aligned around a shared vision for revenue optimization.
Cynthia is currently a member on San Antonio Hotel Lodging Association and volunteers at many SAHLA events throughout the year. Cynthia lives in San Antonio, and when not working she enjoys spending time with her daughter and traveling.
Lavender’s core values are the fundamental beliefs, principles, and standards that guide our organization’s behavior and decision-making processes. They are the essential and enduring tenets that influence our actions, shape our culture, and reflect what is truly important. Here are our core values:
Commitment to honesty, transparency, and ethical practices in all business dealings.
Embrace creativity and forward-thinking to continuously improve revenue management strategies.
Prioritize understanding and meeting the unique needs of each client to drive their success.
Strive for excellence in every aspect of revenue management, from analysis to implementation.
Foster a collaborative environment where teamwork and diverse perspectives are valued.
Stay agile and adaptable in the face of changing market dynamics and client requirements.
Take ownership of actions and outcomes, holding ourselves and others accountable for results.
Encourage ongoing learning and development to stay at the forefront of revenue management practices.
Contribute positively to the communities in which we operate, through responsible business practices and philanthropy.
Consider the long-term impacts of revenue management decisions on the environment, society, and economy.
